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War Story Wednesday Podcast - "We need a blog!"

Our first in a series of "War Stories" in which we tell tales of virtue and woe from the world of corporate marketing. Today, we try to figure out what the CEO really knows...and what he really wants. Read more →

Justify your life...

If you're universally praised by everyone on your company, if sales in drowning in qualified leads, if finance keeps asking if you need more money, THIS POST ISN'T FOR YOU. If, however, you live on this planet, I'd like you to think about exactly how you create, budget for, and... Read more →

5 Key Factors That Make Video Marketing Work

The agency I founded does quite a bit of video work. At any given time, about 25% of our workload is writing, producing and promoting video content. Video marketing is a very hot trend, and for good reason: it engages prospects in a (hopefully) quick, clear, and entertaining way. But... Read more →

The Job of Marketing Monthly Podcast - Lead Gen Overview

In our inaugural weekly podcast, we talk with Holger Schulze, VP of Marketing at fintech SaaS provider Diamond Mind about the big picture and best practices in lead generation. You can find out more about Holger at: https://www.linkedin.com/in/productmarketingexpert Read more →

Lessons from The Bass-O-Matic

I’m sure many of you remember the now legendary skit from the first season of Saturday Night Live which featured Dan Akroyd as a TV pitchman promoting the “Bass-O-Matic ‘76”, a blender for liquefying your favorite catch. It was modeled, of course, on the classic TV sales pitch that can... Read more →

Hiring Effective Marketers – One Key Criteria

Making a hire is always exciting; the process may be lengthy, and sometime arduous, but bringing on a new team member usually brings with it the expectation of growth and potential. On the other hand, when that new hire doesn’t work out, the result is usually dread and disappointment. I... Read more →

I'm Baaaaack...

Howdy, kids, Ken Chow here. I took some time off primarily because in the three years since I founded my agency I hadn't taken a day or weekend off. Apparently, the wear was beginning to show. One of the things I decided to step away from was my blog and... Read more →

The Job Of Marketing Weekly Podcast - Marketing Automation with Derek Vansant

In our second weekly podcast, our guest is Derek Vansant, and the topic is how to get the most out of your marketing automation systems. No matter what the state of your ststem may be, you'll find something to use in this show. You can find out more about Derek's... Read more →

A Question You May Not Want To Answer

Podcast coming up Monday - a GREAT one - so this will be a brief post: We all talk about reaching and engaging customers, but how many actual customer conversations did you have last month? I'm not talking about quick calls to confirm a press release approval or something like... Read more →

The Critical Marketing Position That Almost No One Staffs

I’m sure we all know just how important customer testimonials are, but let me quickly enumerate exactly why: Driving Buying Behavior When humans make critical decisions, we seek the advice of our peers – preferably those who have made or been faced with the same choices. This is true when... Read more →